So how do you get noticed in the digital age? The simple answer is Twitter, Facebook, blogging, etcetera… etcetera…. all of the above. How’s your traffic? Tweeting and updating your social media is great, but what if a few tweaks could significantly increase your traffic? It’s not about getting attention, it’s about being found in a sea of tweets and email blasts.
Here are some tips:
Search Engine Optimization
- Your blog or website is your public persona and billboard for branding, writing and winning over new fans. How do people find information on the web? Search engines. Is your blog Search Engine Optimized (SEO)? It’s not so scary or hard to tweak your site content to be search engine friendly. Begin with a list of words closely associated with your branding. Now look through your recent blog posts and see if these words appear. If not, you’re not giving a clear message to readers of who you are and what you’re about AND search engines, which send out crawlers, will not find you and deliver your site to new readers. Optimization should come after you’ve written your post and before you publish as part of the proofreading/revising stage. Key words should feel natural, not planted.
Appeal to Short Attention Spans
- Bullet points allow readers to skim and read information they feel is relevant to their needs. If they like what they skim, they’ll take the time to read more.
- Map your characters, plot, or anything that delivers a fun nugget of information to your readers.
Use Cool Tools
- Find innovative ways to use new media tools. Pinterest is the hot new social media trend, but how do you use it for gaining attention rather than pinning random pictures? Try creating a board that’s all about your writing genre, or the novels that most influenced your writing. How about organizing pix and links for your writing research? This lets your readers see into your creative process. I’m building a board titled The Art of Art Theft. I’m pinning famous work, giving the artist and date the piece was stolen. Some of these will be mentioned in my new art crime thriller, “WIRED” and the follow-up novel “Persistence of Time”.
Branding… or how to find your keywords
- Branding is what you’re all about: your writing, your genre, your style, your theme. It doesn’t matter if you’re a writer selling novels or a business promoting a new product, the words should represent what you want others to identify with you. Without thinking too deeply, jot down the words that come to the top of your mind. Now imagine a triangle. At the top is what you’re trying to accomplish, on the lower corners you have your list of key (branding) words and your novel/product. They should all work together to make a cohesive message. If you wanted to find you on the internet without using your name or the name of your novel/product, what words would you choose?
At the top of my triangle I’ve written Build Audience. The lower left corner lists key words Thriller, Mystery and Art Crime. The last corner lists “Perfect Copy” and “WIRED”.
My Last Tip…
- Check out LinkedIn groups related to social media, your interests, or writing platform. The conversations shared will give you a fast track to new trends and tools to help you get noticed.